Effective As of September 3, 2026

Modern Baby Las Vegas LLC

Privacy Policy

Modern Baby Las Vegas LLC ("Modern Baby Las Vegas," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit, access, or use modernbabylasvegas.com (the "Site"), purchase products from us, create an account, communicate with us, interact with our content, or otherwise use our services (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means any individual who interacts with our Services, including customers, prospective customers, website visitors, account holders, and other individuals whose information we may collect in connection with the Services.

Please read this Privacy Policy carefully. By using our Site or Services, you acknowledge that you have read and understood this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, Services, applicable laws, regulations, or other operational, legal, or regulatory requirements.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy and post the revised version on the Site.

Where required by applicable law, we will provide additional notice of material changes.

We encourage you to periodically review this Privacy Policy so that you remain informed about how we collect and use personal information.

2. What Is Personal Information?

For purposes of this Privacy Policy, "personal information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual or household.

Depending on how you interact with us, personal information may include your name, contact information, shipping information, account information, purchase history, internet activity, IP address, and other information described in this Privacy Policy.

Certain privacy laws, including California law, may refer to particular categories of information as "sensitive personal information." We handle sensitive personal information in accordance with applicable law.

3. Information We Collect

The type of information we collect depends on how you interact with our Site and Services.

We may collect the following categories of information.

A. Information You Provide Directly

You may provide personal information to us when you:

• Create or maintain an account
• Place an order
• Subscribe to email or text communications
• Contact Customer Support
• Submit a return or refund request
• Submit a product review
• Participate in promotions, contests, referrals, or loyalty programs
• Communicate with us through online chat, email, forms, or other communication channels
• Request information about our products or Services
• Submit information relating to a customized, personalized, handmade, or made-to-order product

Information you provide may include:

• Full name
• Billing address
• Shipping address
• Email address
• Telephone number
• Account username
• Account password
• Security information associated with your account
• Order information
• Product preferences
• Shopping and browsing information
• Loyalty points
• Gift card information
• Referral information
• Product reviews
• Customer service communications
• Information you voluntarily provide when communicating with us
• Information necessary to fulfill customized or made-to-order products

Please do not provide sensitive personal information through public reviews, comments, or other publicly accessible portions of our Site.

4. Payment Information

When you make a purchase, payment information may be collected and processed by our payment processors and other third-party payment service providers.

Depending on the payment method used, this information may include:

• Credit or debit card information
• Billing information
• Payment account information
• Transaction information
• Payment authorization information

Modern Baby Las Vegas generally does not directly store complete payment card information when payment processing is handled by a third-party payment processor.

Payment information is processed according to the applicable payment provider's privacy policy and security practices.

5. Information Collected Automatically

When you visit or interact with our Site, certain information may be collected automatically through cookies, pixels, web beacons, analytics tools, advertising technologies, software development kits, log files, and similar technologies.

This information may include:

• IP address
• Browser type
• Operating system
• Device type
• Device identifiers
• Internet service provider
• Approximate location derived from IP address
• Referring website
• Pages viewed
• Products viewed
• Search activity
• Shopping cart activity
• Time spent on pages
• Date and time of visits
• Clicks and interactions
• Website navigation information
• Purchase and transaction activity
• Information about how you interact with our advertisements, emails, and Services

We refer to information about your use of our Site and Services as "Usage Data."

6. Information We Receive From Third Parties

We may receive personal information from third parties, including service providers, business partners, payment processors, advertising partners, analytics providers, social media platforms, fraud prevention providers, shipping providers, and e-commerce platforms.

For example, we may receive information from companies that help us operate our online store, including Shopify, payment processors, shipping and fulfillment providers, customer service providers, analytics providers, and marketing or advertising partners.

Information received from third parties may include:

• Contact information
• Order information
• Transaction information
• Fraud-prevention information
• Advertising or marketing information
• Device or browser information
• Website activity
• Information regarding interactions with our advertisements or Services

We treat information received from third parties in accordance with this Privacy Policy and applicable law.

7. How We Use Personal Information

We may use personal information for the following purposes:

Providing Products and Services

We may use personal information to:

• Process and fulfill orders
• Process payments
• Ship products
• Provide order confirmations
• Send shipping and delivery notifications
• Manage customer accounts
• Process returns and refunds
• Provide customer support
• Process customized, personalized, handmade, and made-to-order orders
• Communicate regarding orders or transactions
• Provide requested Services
• Maintain and administer our Site

Business Operations

We may use personal information to:

• Operate and maintain our business
• Improve our Site and Services
• Analyze customer and website activity
• Develop new products and Services
• Maintain business records
• Communicate with customers
• Manage customer relationships
• Perform internal business functions

Fraud Prevention and Security

We may use personal information to:

• Detect and prevent fraud
• Investigate suspicious activity
• Prevent abuse or misuse of our Site
• Protect our customers and business
• Verify transactions
• Protect accounts
• Detect unauthorized activity
• Enforce our policies and terms

Marketing and Advertising

Where permitted by law, we may use personal information to:

• Send promotional emails
• Send promotional text messages where you have provided appropriate consent
• Provide advertisements
• Measure advertising performance
• Personalize advertising
• Understand customer interests
• Conduct marketing campaigns
• Provide product recommendations
• Measure interactions with our advertisements

You may opt out of promotional email communications by using the unsubscribe option included in our marketing emails.

You may also have additional rights to opt out of certain targeted advertising, sale, or sharing activities under applicable privacy laws.

Legal and Compliance Purposes

We may use personal information when necessary to:

• Comply with applicable laws and regulations
• Respond to lawful governmental requests
• Respond to subpoenas, court orders, or legal processes
• Establish, exercise, or defend legal claims
• Enforce our agreements and policies
• Protect our rights, property, customers, employees, and business partners
• Protect the safety and security of our Services

8. Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing personal information, we may rely on one or more of the following:

• Performance of a contract with you
• Compliance with legal obligations
• Our legitimate business interests
• Your consent
• Protection of our rights and the rights of others
• Other legal bases permitted by applicable law

Where we rely on consent, you may withdraw your consent where permitted by applicable law.

9. Cookies and Similar Technologies

Like many websites, we use cookies and similar technologies to operate and improve our Site and Services.

Cookies may be used to:

• Keep products in your shopping cart
• Remember account or website preferences
• Maintain website functionality
• Analyze website traffic
• Understand how visitors use our Site
• Improve website performance
• Personalize content
• Measure advertising performance
• Provide targeted or interest-based advertising where permitted
• Detect fraud and suspicious activity

Our e-commerce platform and service providers may also place cookies or similar technologies on our Site.

For information regarding Shopify's use of cookies and similar technologies, please review Shopify's applicable privacy and cookie policies.

Your browser may allow you to block, delete, or control cookies. However, disabling certain cookies may affect the functionality of our Site.

10. Global Privacy Control

Where required by applicable law, we recognize valid Global Privacy Control (GPC) signals as an opt-out preference signal for certain uses of personal information, including applicable sale or sharing and targeted advertising activities.

Where legally required, we will process a recognized GPC signal according to applicable law.

GPC functionality may depend on your browser, device, account, and the technologies operating on our Site.

For additional information regarding Global Privacy Control, please visit the Global Privacy Control website.

11. Do Not Track

Our Site may not respond to all browser-based "Do Not Track" signals.

Where applicable law requires us to recognize a particular opt-out preference signal, we will process the signal in accordance with applicable law.

12. How We Share Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide our Services, complete transactions, comply with legal obligations, protect our rights, or for other purposes described in this Privacy Policy.

Categories of recipients may include:

• E-commerce and website service providers
• Payment processors
• Shipping and delivery providers
• Fulfillment providers
• Independent designers and artisans involved in fulfilling applicable orders
• Customer service providers
• Information technology providers
• Cloud storage providers
• Analytics providers
• Fraud prevention providers
• Marketing and advertising providers
• Business partners
• Professional advisors
• Legal and accounting professionals
• Affiliates
• Government authorities and law enforcement when legally required or permitted
• Other service providers acting on our behalf

We require service providers to use personal information only as reasonably necessary to perform services for us or as otherwise permitted by applicable law.

13. Independent Designers and Custom Orders

Some products sold through Modern Baby Las Vegas are created, customized, printed, handcrafted, or made-to-order by independent designers and artisans.

When necessary to fulfill an order, we may provide an independent designer or artisan with information reasonably necessary to create or fulfill the product.

Depending on the product and order, this may include:

• Customer name
• Shipping information
• Contact information
• Order number
• Product specifications
• Size information
• Customization details
• Other information reasonably necessary to fulfill the order

Independent designers and artisans may process information according to their own applicable business practices and legal obligations.

We do not provide independent designers with personal information that is unnecessary for fulfillment.

14. Sale, Sharing & Targeted Advertising

Certain privacy laws, including California law, use specific definitions of "sale" and "sharing" that may differ from the ordinary meaning of those terms.

We may use third-party advertising, analytics, and marketing technologies that may constitute "sharing" or other regulated disclosures of personal information for purposes of cross-context behavioral advertising or targeted advertising under certain laws.

Depending on applicable law and your circumstances, information that may be disclosed for these purposes can include:

• Identifiers such as name or email address
• Online identifiers
• Internet or other electronic network activity
• Information about products viewed or purchased
• Shopping activity
• Advertising interactions
• Approximate location
• Device and browser information

Recipients may include business and marketing partners, advertising providers, analytics providers, and related service providers.

We do not sell personal information for monetary payment in the traditional sense unless specifically disclosed to you.

Where applicable law defines certain disclosures as a "sale" or "sharing," you may have the right to opt out.

15. Categories of Personal Information Collected and Disclosed

During the preceding 12 months, depending on how you interact with our Services, we may have collected or disclosed the following categories of personal information:

Identifiers

Examples include:

• Name
• Email address
• Telephone number
• Postal address
• Online identifiers
• IP address
• Account identifiers

California Customer Records Information

Examples include:

• Name
• Address
• Telephone number
• Email address
• Other information associated with an individual customer record

Commercial Information

Examples include:

• Products purchased
• Products considered
• Shopping history
• Return information
• Reviews
• Loyalty information
• Referral information
• Gift card information

Internet or Other Electronic Network Activity

Examples include:

• Browsing history
• Search history
• Product views
• Shopping cart activity
• Interactions with our Site
• Interactions with advertisements

Geolocation Information

We may collect approximate location information, such as location inferred from an IP address or other technical information.

Inferences

We may create or receive inferences from information described above to help understand preferences, improve our Services, personalize content, or provide advertising.

Sensitive Personal Information

Depending on the circumstances, information provided through our Services may include categories that are considered sensitive personal information under applicable law.

We do not intentionally collect sensitive personal information unless reasonably necessary for a disclosed business purpose or otherwise permitted by law.

We do not use or disclose sensitive personal information for purposes beyond those permitted by applicable law without the required consent or authorization.

16. Categories of Sources

We may collect personal information from:

• You directly
• Your browser or device
• Our Site
• Shopify and other e-commerce service providers
• Payment processors
• Shipping and fulfillment providers
• Independent designers and artisans
• Customer service providers
• Analytics providers
• Advertising and marketing partners
• Fraud prevention providers
• Social media platforms
• Business partners
• Other third-party service providers

17. User-Generated Content

Our Services may allow customers to submit reviews, photographs, comments, ratings, or other user-generated content.

If you voluntarily post information in a publicly accessible area of the Site, that information may be visible to other users and the general public.

Please do not post personal information that you do not want publicly available.

Modern Baby Las Vegas cannot guarantee the privacy of information you voluntarily make publicly available.

18. Third-Party Websites and Services

Our Site may contain links to third-party websites, applications, social media platforms, payment providers, shipping providers, or other services that we do not own or control.

If you follow a link to a third-party website, that third party's privacy policy and terms will apply.

Modern Baby Las Vegas is not responsible for the privacy, security, content, or practices of third-party websites or services.

We encourage you to review the privacy policies of third parties before providing them with personal information.

19. Children's Privacy

Our Services are not directed toward children.

We do not knowingly collect personal information directly from children where prohibited by applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us in violation of applicable law, please contact us using the information provided below.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

20. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure.

Accordingly, we cannot guarantee absolute or perfect security.

You are responsible for maintaining the confidentiality of your account credentials and should notify us promptly if you believe your account has been compromised.

21. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide our Services
• Complete transactions
• Maintain customer accounts
• Provide customer support
• Maintain business and transaction records
• Prevent fraud
• Resolve disputes
• Enforce agreements
• Comply with legal and regulatory obligations
• Protect our rights and interests

The length of time we retain information depends on the type of information, the reason it was collected, our business needs, and applicable legal requirements.

When personal information is no longer reasonably necessary for these purposes, we may delete, de-identify, or otherwise dispose of it in accordance with applicable law.

22. Your Privacy Rights

Depending on where you live and applicable law, you may have certain privacy rights.

These may include:

Right to Know / Access

You may have the right to request information about the personal information we collect, use, disclose, sell, or share, including certain categories and specific pieces of personal information.

Right to Delete

You may have the right to request deletion of personal information we maintain about you, subject to applicable legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive certain personal information in a portable format and, in some circumstances, request that it be transferred to another entity.

Right to Opt Out of Sale or Sharing

Where applicable, you may have the right to opt out of the sale or sharing of personal information.

Right to Opt Out of Targeted Advertising

Where applicable, you may have the right to opt out of the processing of personal information for targeted or cross-context behavioral advertising.

Right to Limit Sensitive Personal Information

Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information.

Right to Withdraw Consent

Where processing is based on consent, you may have the right to withdraw your consent, subject to applicable law.

Right to Non-Discrimination

You have the right not to receive unlawful discriminatory treatment for exercising privacy rights provided by applicable law.

Right to Appeal

Where applicable law provides an appeal process, you may have the right to appeal our decision regarding a privacy request.

23. How to Submit a Privacy Request

To submit a request concerning your privacy rights, please contact us at:

Email: support@modernbabylv.com

Please clearly identify the type of request you are making, such as:

• Request to Know/Access
• Request to Delete
• Request to Correct
• Request to Opt Out
• Request to Limit
• Privacy-related appeal

We may need to verify your identity before completing certain requests.

The verification information we request will depend on the nature and sensitivity of the request and the information associated with your account.

We will use information provided for verification purposes only as permitted by applicable law.

You do not need to create an account solely to submit a privacy request where applicable law prohibits us from requiring one.

24. Authorized Agents

Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.

We may require documentation demonstrating that you authorized the agent to act on your behalf.

We may also require you to independently verify your identity before processing the request.

25. Privacy Request Response Times

We will respond to verified privacy requests within the time period required by applicable law.

If additional time is permitted and reasonably necessary, we may notify you of the reason for the extension.

Certain requests may be denied where permitted or required by law, including where an applicable legal exception applies or where we are unable to reasonably verify the request.

If we deny a request and applicable law provides an appeal right, we will provide information regarding the applicable appeal process.

26. Marketing Communications

We may send promotional communications by email or, where permitted and appropriately consented to, text message.

You may unsubscribe from promotional emails by selecting the unsubscribe option included in the applicable email.

If you opt out of marketing communications, we may continue to send non-promotional communications necessary to complete or manage your orders, account, transactions, returns, security matters, or other Services you have requested.

27. Business Transfers

If Modern Baby Las Vegas LLC is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, dissolution, or other business transaction, personal information may be transferred or disclosed as part of that transaction, subject to applicable law.

Where required by law, we will provide appropriate notice regarding such a transfer.

28. Legal Disclosures

We may disclose personal information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to legal process
• Respond to governmental or law enforcement requests
• Protect our legal rights
• Establish, exercise, or defend legal claims
• Enforce our agreements or policies
• Investigate fraud or other unlawful activity
• Protect the safety of our customers, employees, business partners, or the public

29. International Users

Our Services may be provided using service providers, technology providers, payment processors, hosting providers, or other business partners located in countries other than the country in which you reside.

As a result, personal information may be transferred to, stored in, or processed in jurisdictions that may have privacy laws different from those in your jurisdiction.

Where applicable law requires specific safeguards for international transfers, we will use legally recognized transfer mechanisms or other appropriate safeguards.

30. California Privacy Rights

If you are a California resident and applicable California privacy law applies to Modern Baby Las Vegas LLC, you may have additional rights concerning your personal information.

California law may provide rights including the right to:

• Know what personal information is collected and how it is used
• Request access to personal information
• Request deletion of personal information, subject to exceptions
• Request correction of inaccurate personal information
• Opt out of certain sales or sharing of personal information
• Opt out of certain targeted advertising
• Limit certain uses and disclosures of sensitive personal information
• Receive equal treatment for exercising applicable privacy rights

California law also provides certain rights relating to privacy preference signals such as Global Privacy Control.

We will process qualifying California privacy requests in accordance with applicable California law.

31. Nevada Privacy Rights

Nevada residents may have certain rights under applicable Nevada privacy laws, including rights concerning certain covered sales of personal information.

If you are a Nevada resident and believe you have a privacy request or concern under applicable Nevada law, please contact us using the contact information below.

We will evaluate and respond to applicable requests in accordance with Nevada law.

32. Do Not Sell or Share / Your Privacy Choices

Where applicable, you may exercise certain opt-out rights regarding the sale or sharing of personal information or targeted advertising.

If our Site provides a "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link or privacy preference center, you may use that mechanism to manage applicable preferences.

You may also contact us at:

support@modernbabylv.com

Where applicable, we will honor valid Global Privacy Control signals as required by law.

33. Sensitive Information

We ask customers not to provide sensitive personal information through product reviews, public comments, social media posts, or other publicly accessible portions of our Services.

If sensitive personal information is necessary to provide a particular Service, we will process it only as permitted by applicable law and for the purposes for which it was collected.

34. Fraud Prevention and Monitoring

To protect Modern Baby Las Vegas, our customers, and our Services from fraud, abuse, unauthorized transactions, and other suspicious activity, we may use fraud detection and security tools.

Depending on the circumstances, information used for fraud prevention may include:

• Name
• Email address
• Billing address
• Shipping address
• IP address
• Device information
• Transaction information
• Payment information or payment-related information
• Order history
• Account activity
• Return activity
• Other information reasonably necessary to identify or investigate suspicious activity

This information may be shared with payment processors, fraud prevention providers, financial institutions, law enforcement, or other appropriate parties where permitted or required by law.

35. Information Regarding Returns, Refunds, and Customer Support

When you contact us regarding an order, return, refund, damaged item, defective item, shipping issue, fraud concern, or other customer service matter, we may collect and retain information contained in your communication.

This may include:

• Your name
• Email address
• Order number
• Purchase information
• Photographs or documentation you provide
• Shipping information
• Communication history
• Return information
• Other information reasonably necessary to investigate or resolve the matter

We use this information to provide customer service, investigate claims, process eligible requests, prevent fraud, maintain records, and enforce our policies.

36. No Guarantee of Absolute Security

Although we take reasonable steps to safeguard personal information, no website, electronic transmission, database, or security system can be guaranteed to be completely secure.

You acknowledge that information transmitted over the Internet may be subject to risks beyond our reasonable control.

We encourage you to use strong passwords, protect your account credentials, and avoid transmitting unnecessary sensitive information through unsecured communication channels.

37. Complaints and Privacy Concerns

If you have a question, concern, or complaint regarding our privacy practices, please contact us first so that we can attempt to address your concern.

Email: support@modernbabylv.com

Depending on where you live and applicable law, you may also have the right to submit a complaint to the applicable state or governmental privacy or data protection authority.

38. Contact Us

If you have questions regarding this Privacy Policy, our privacy practices, or your personal information, please contact us:

Modern Baby Las Vegas LLC
Email: support@modernbabylv.com
Online Chat: Available through our website

Modern Baby Las Vegas is an online-only business and does not accept phone calls for customer support or privacy requests.

Email is the preferred method for privacy-related inquiries and requests.

39. Final Notice

By using our Site or Services, you acknowledge that you have had an opportunity to review this Privacy Policy.

Our privacy practices are intended to be consistent with the actual ways in which Modern Baby Las Vegas collects, uses, discloses, retains, and protects personal information.

This Privacy Policy should be read together with our other applicable store policies, terms, and notices.

If you have questions about how your personal information is handled, please contact us at support@modernbabylv.com before providing information or using a feature of the Site that requires personal information.

Last Updated: September 3, 2026